There’s good reason why storytelling is an obsession of the creative class. More than a marketing buzzword, this narrative tool has the power to open hearts, minds and wallets… and it helped get a 3D printer into space. In this episode, learn how to tell your story in ways that make people give a s*** (and why you should try sci-fi on the c-suite). Featuring sound maestro and composer at Man Made Music Joel Beckerman and behavioural scientist-turned-Executive Director of Lowe’s Innovation Labs Kyle Nel.