Straight Line Path

Garret Flower, founder of Immensity, Wayleadr and Krüst Bakery, joins the Straight Line Path podcast where he shares how he built and sold Wayleadr, the parking platform used by Google, Netflix, Amazon and OpenAI, and the mindset that carried him from failure to exit.

We also discuss why failure is just learning, why action creates energy and energy creates results, how defining what you don't want and Charlie Munger style inversion shapes your success, and why second and third order thinking led him to build Immensity.

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Episode #27 - Garret Flower

Our Sponsors:NobleFlow | AI Consultancy & Agency (https://nobleflow.io)

Marc Thornton, managing director of DTA Marketing and former marketing manager at Superquin and Deloitte, joins the Straight Line Path podcast to share his three-pillars method for finding a business's core message and why most marketing fails to reflect what a company actually offers.

We also cover why word of mouth is something you actively stimulate rather than wait for, the blank back of a business card most companies waste, and why customers buy benefits, not features.

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Episode #26 - Marc Thornton

Our Sponsors:NobleFlow | AI Consultancy & Agency (https://nobleflow.io)

Mark Mills OBE, founder of Cardpoint, the ATM network he scaled from a standing start to £98.2m turnover before a £170m exit, joins the Straight Line Path podcast where he shares how a corner-store cash machine in New York became the idea for a nationwide business, why he pinned an exact date to hit £100m rather than a vague target, and the KPI system that got him there almost to the pound.

We also cover how to reverse-engineer your own goals into a fixed date instead of leaving them open-ended, the KPI habit you can steal for your own targets, his wife's deadpan reaction to the £170m offer, and why he treats every mentor relationship as fixed-term rather than for life.

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Episode #25 - Mark Mills

Our Sponsors:

NobleFlow | AI Consultancy & Agency (https://nobleflow.io)

Danny Buckley, co-founder of Ireland’s leading ADHD platform; ADHD Now, Autism Care and this year's EY Entrepreneur of the Year Finalist, joins the Straight Line Path podcast where he shares his powerful story from the world crashing down on him, using the setbacks he faced treating his ADHD diagnosis and turning this pain it into a business that helps thousands of people across Ireland.

We also dispel the myths around ADHD, the different ways you can treat it, and Danny's core business lesson that has helped him scale his businesses to date. 

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Episode #24 - Danny Buckley

Damian Connolly, the MD of Sakura Business Accounting and Exit Strategist, joins the Straight Line Path Podcast where he shares what makes your business valuable, how to prepare for exit and how to manage your finances as you scale.

We also answer “Will AI replace Accountants?” and the reason behind why you can’t cut your expenses.

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Episode #23 - Damian Connolly

Sarah Murphy, ex-CEO of the Business Post turned first time founder with her new  startup, Conexus, joins the Straight Line Path podcast where we discuss how to deal with imposter syndrome, setting high standards and how to get the most return from networking.

Sarah also shares why she chose New York to start her new venture, what the role of a leader is and how to be a good one.

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Episode #22 - Sarah Murphy

DC Cahalane, one of most well known names in Ireland’s startup ecosystem, turned Venture Capitalist, joins the Straight Line Path podcast where we uncover what he would do if went back to startup mode and needed to raise money, what a startup ecosystem is, what makes a good one and his personal insights into mindset and environment.

DC also shares his opinions on networking events and how to become credible in the eyes of an investor.

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Episode #21 - DC Cahalane

Conor Lynch built his personal brand back in 1999, long before that was a normal thing to do. It became Connector, a digital marketing agency he later exited. Now he runs Collabie, where people map out their future of work, together.

In this episode we talk about starting a side hustle, why a personal brand isn't optional anymore, and Conor's "asset ladder"; a way of thinking about how to get everyone into ownership, not just a paycheck.

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Episode #20 - Conor Lynch

Aidan O’Driscoll, a young successful entrepreneur from Dublin joins the Straight Line Path podcast. Aidan is the founder of Align Consultancy & Agency, an outsourced business development company and in this episode we break down his cold calling strategy, how to sell to people in different roles and his tips for young entrepreneurs starting today.

Aidan also shares his opinions on how you can't just learn entrepreneurship and what he would do today if he had to start over again.

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Episode #19 - Aidan O’Driscoll

Peter Turley, known for his innovative thinking and engaging public talks joins the Straight Line Path Podcast for a value packed episode, where we uncover the greatest tool you can ever have to sell, why cheap is the enemy, and how ROI is not the actual outcome.

We also touch on why many smart people don’t make sales, how ROI isn’t the actual outcome and what business owners can do now to make sales easier.

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Episode #18 - Peter Turley