Host Coach Tim Neiman welcomes Adam Blumenfeld, CEO of Varsity Brands and the driving force behind BSN Sports becoming the nation's largest provider of team athletic apparel and equipment, to this episode of Straight Lines, brought to you by Bluebook Sports — download the Bluebook Sports app today on Apple or Google Play to connect directly with players, parents, and coaches.
Adam's story starts with his father selling tennis nets out of the back of a van in Memphis in 1972 — and 55 years later, that same factory-direct, remove-the-middleman mission still powers one of the most influential organizations in youth and scholastic sports. He and Coach Neiman dig into what it takes to lead a 9,000-person organization across BSN Sports, Varsity Spirit, Soccer.com, and Lacrosse.com, why culture eats strategy for lunch every single day, and why being the best at what you do will always matter more than being the biggest.
Adam also opens up about the leadership lessons COVID forced on every organization, why losing good people during disconnected times is his deepest professional regret, and why he is returning directly to the helm of BSN Sports as CEO — energized, focused, and ready to compete. He closes with one of the sharpest definitions of straight lines the show has heard: the shortest distance between two points is a straight line — be direct, be clear, cast a vision, and deliver on it fast.
A must-listen for coaches, business leaders, and anyone who believes that sport is the ultimate classroom for life.