On this episode 6 of Straight Outta Classroom podcast, the host, Aaron Dendero, talks about who are the customers.

Key takeaways from this episode:

An enterprise can sell exclusively to individuals for personal use by targeting specific groups based on where they live, how they behave, how they think, their ages, gender, ethnicity, education, income, marriage and so forth or to other enterprises for conversion, consumption, or resale. Repeat purchases are what create business continuity and longevity. Fads come and go, classics endure test of time, an enterprise must never rely on one customer.

To enhance your learning, grab a complementary visual book - Entrepreneurship: Mastering ABC of Business at Amazon.

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