After a radical re-org created one Ogilvy, everyone is eager to hear how PR and earned-first ideas are functioning in this new world order. Melissa Smith, Managing Director at Ogilvy, shares how creative PR talent is working with capital “C” creatives who are more accustomed to the ad world. While colleagues who grew up in different disciplines have to learn each other’s languages, it’s more about walking halls and earning trust to ensure PR gets brought in early and often. Sound familiar? Tune in and learn more.