Featuring Sauza Blue 100% agave tequila, strategically positioned in the growing standard tequila segment with strong outreach to female consumers - who consumer 7 out of 10 margaritas in the U.S.

'Straight Up' featuring Sauza Tequila

Virtual Spirit Podcasts (VS PODCASTS) from Beam Inc. are 2-3 minute audio training modules produced in a 'Straight Up' no nonsense format for each of our priority spirits brands.  They make the perfect preparation to listen to before a sales call or staff training, and provide a simple conversational way to communicate each product's 3 key selling points.  Subscribe today and automatically receive new episodes downloaded to your smartphone as they are created - in particular as new product innovations are launched.  For more information, contact support@virtualspirit.org.

Education

Virtual Spirit Podcasts (VS PODCASTS) from Beam Inc. are 2-3 minute audio training modules produced in a 'Straight Up' no nonsense format for each of our priority spirits brands. They make the perfect preparation to listen to before a sales call or staff training, and provide a simple conversational way to communicate each product's 3 key selling points. Subscribe today and automatically receive new episodes downloaded to your smartphone as they are created - in particular as new product innovations are launched. For more information, contact support@virtualspirit.org.

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'Straight Up' featuring Sauza Tequila

'Straight Up' featuring Sauza Tequila