Having trouble understanding your friends who love to live in the moment? They're not concerned with the future, the past, or whatever crazy theories you have about existence. We'll help you decode their strange ways so that you can communicate more clearly.

022 - Straightforward Sailing

We’re hacking the system of entrepreneurial success so that you can learn faster, get paid what you’re worth, and negotiate better. Each episode is focused on delivering the small changes and profound nuggets of knowledge that can have a huge impact on your future. Our show is about leveling the information playing field to give you the confidence you need to get promoted, launch a business, and tackle life’s big decisions. Don’t listen because someone told you to, listen because the long, slow climb up the corporate ladder is fine for other people, it’s just not for you.

When you're looking to get feedback on your new idea, don't bother asking your friends and family. It's time to find the low-noise channels where you can solicit feedback from your target audience one-on-one.

038 - Validating Your Business Plan

Marketers use buyer personas or "avatars" to identify the characteristics of the groups they're selling to. Typically, these profiles include vital statistics as well as information about the target's spending habits, subcultures, and pop culture.

037 - Defining Your Target Market

It's time to get your ideas out and on to paper where you can start to organize and build off of your inspirations. Your job as a business owner is to solve problems for yourself and others— that way, when times get tough, you'll have a firm foundation to fall back on.

036 - Finding Your Inspiration

Only 44% of businesses survive their first four years of life, so it's vitally important to validate your idea before investing half a decade to find out if you'll be successful or not. Every decision you make is either towards or away from your goal, so exactly what is it that you're working towards anyway?

035 - Should I Start a Business

You're charged up on your newest idea and you're sure this is going to be the one that rockets you to the land of success. But wait, what's your plan for getting from here to there? Maybe your hobby or passion project isn't yet ready for the harsh realities of the public's judgement.

022 - Straightforward Sailing

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