Timestamps:

0:00 Intro

11:45 What is Strandberg Spark?

15:00 Building Authentic Community

22:45 Connecting with People

28:00 Be Cool

37:35 Humanizing Interactions

48:00 Decision making for Social Media

55:00 Audience

57:30 Signature Guitars

1:02:35 Jacob Collier Signatures

1:06:00 Customisability

1:15:45 Don't be cocky

1:22:45 Brand Rewards

l:25:20 Brand Relationship

1:31:30 Karma in Music Industry

1:38:40 Taking it easy

1:40:40 Artist Relation

1:50:02 Brand Image

1:52:04 Closing thoughts