In our latest episode of Strange Coordinates, we dive into the fast-moving world of consumer electronics with Laura Kaye, Global Social Media Director at Booking.com. Drawing from her years at Samsung Mobile, Laura breaks down how tech giants engineer brand love, while navigating the rising consumer craving for digital detoxes.

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Show notes:

Find Laura Kaye on LinkedIn: https://www.linkedin.com/in/lauraaokaye/

Find Laura Kaye on Instagram: https://www.instagram.com/lauraaokaye/

Ingenius - Samsung makes fun of iPhone X: https://www.youtube.com/watch?v=kr37mJ37WOY

Samsung - Ostrich (2017): https://www.youtube.com/watch?v=arpbDsa8IRU

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territorial is an advertising agency that helps brands find their place in the world. To see our work and learn more about what we do, visit weareterritorial.com

Follow us on LinkedIn: https://www.linkedin.com/company/weareterritorial

Follow us on TikTok: https://tiktok.com/@strangecoordinates

Want to see our faces while we talk? You can also find Strange Coordinates on YouTube: https://www.youtube.com/@strangecoordinates

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Show art & design by Chris Allen

Editing & Video editing by Patrick Elmore: https://www.patrickelmore.co/

Marketing by Billy Silverman

Episode music by Blue Dot Sessions