In this episode, Jake unpacks the fresh concept of STRATA, the six-layer framework embedded in neurostrategy that revolutionizes how you communicate and persuade.

Far from just another sales acronym, STRATA maps exactly how your prospect’s brain filters trust, emotion, bias, and decision-making in a precise sequence. You’ll learn why most communication and presentations fall flat because they ignore the brain’s preferred order of receiving information… and how STRATA fixes that with intentional architecture rather than instinctual guessing.

The six powerful layers:

• Signal: The vibe, presence, and social proof you send before saying a word.
• Trigger: The shortcuts and biases the brain uses for snap decisions.
• Reframe: Shifting mindset to see problems and solutions in a new light.
• Anchor: Locking in an emotional or identity connection to your message.
• Transfer: Delivering your pitch, story, or offer, but only after prepping the brain.
• Action: Creating a compelling motion that moves prospects to act.

Jake and his co-host explore how skipping these layers leads to missed opportunities and how applying STRATA intentionally makes your business development, sales calls, pitches, and content far more effective.

Plus, they discuss how Orchestraight naturally incorporates STRATA to help craft messages that truly resonate. If you’re tired of winging it and want a blueprint that aligns your message with how the brain buys… this episode is your playbook. 

Key Nuggets:

• STRATA restores the psychological order your brain craves to process influence.
• Most presentations fail not from poor content but from hitting the wrong triggers or missing steps.
• Emotions rule decisions; logic follows… order of delivery matters.
• Your signal precedes your words — presence, energy, and trust are communicated before the pitch.
• Creating true connection is a multi-layered experience, not a one-line pitch.
• The “summer of STRATA” is here — a call to upgrade your neuro strategic messaging.
• Orchestraight embodies STRATA effortlessly, making messaging smarter and more human.

Make this your summer breakthrough. Build your communication foundations step-by-step… and watch how your prospects not only listen but move easily toward “yes.”

This episode is brought to you by Orchestraight… You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com. Orchestraight… The straightest path to success.