This podcast is the third in a series about the human factors that influence your firm's ability to create and execute strong competitive strategies. There's also an accompanying video. Just search 'Professor Brian D Smith' on YouTube.

If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).    I’d welcome comments on this podcast and if you find it useful, please share it with your colleagues.    

If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedic.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.