Inside the Offer

Strategic Branding and Accessibility with Taylor Martin


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In this episode, we talk with Taylor Martin, CEO and Founder of Design Positive, a full-service strategic branding and accessibility agency. We take a look into what a full service branding agency may offer and we get a behind the scenes look into how Taylor operates his business. What is branding and just how in depth can you go into building a brand? Find out in this episode of Inside the offer!

Topics and Questions Covered:

  • (01:11) - Introducing this episode and what we will be discussing.
  • (02:03) - Taylor's origin story and how Design Positive came into existence.
  • (06:08) - Breakdown of Taylor's services and discussing what is branding.
  • (15:32) - When did you get the business bug to start your own business?
  • (16:55) - What is your source of new clients?
  • (20:52) - Taylor's onboarding process.
  • (21:43) - Breaking down Taylor's 3-tiered proposal.
  • (27:46) - Understanding the difference between a proposal, client agreement, a quote etc.
  • (29:00) - Handling a request that is outside the contracted scope of work.
  • (33:37) - The future of Design Positive.


Resources and Links Mentioned:

  • Taylor's LinkedIn
  • DesignPositive.co
  • Triple Bottom Line Podcast


Podcast Production Services by EveryWord Media.

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Inside the OfferBy EveryWord Media