The Higher Ed Marketer

Strategic Collaborations: Advancing Higher Ed with Corporate Partners


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Our colleges and universities are educating the workforce of tomorrow, so it’s important that they understand the mechanics of strategic initiatives and corporate partnerships.

We’re getting our conversation started with Bill Spiker, the President of The Ohio Foundation of Independent Colleges (OFIC).

OFIC works with independent colleges and universities to bridge the gap of information surrounding scholarship and employment opportunities for students and corporations respectively.

Organizations like OFIC may exist in your state. Tune in to see why your advancement office should be taking full advantage of the resources they provide.

Join us as we discuss:

  • [6:44] Fundraising and talent development with independent colleges

  • [10:10] Making corporation connections aware of college happenings

  • [27:52] Why scholarships are shifting toward more of an investment

  • [32:45] How organizations like OFIC evolve to meet changing needs

Check out these resources we mentioned during the podcast:


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


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