In this episode, Samantha Didion is joined by Chief Ken Kehmna and Erica Ray, Information Specialist at Santa Clara County Fire Department, to discuss the evolving role of social media in fire service communications. Erica shares her journey with Chief Kehmna, highlighting the importance of using social media for day-to-day engagement to build a robust audience for crisis communications. They also delve into the value of having a dedicated and experienced social media manager, who can drive strategic communications and enhance the department’s relationship with the community.