In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites digital marketing strategist Jules Marie to share her tips on creating digital marketing that connects with your ideal audience.

Your take aways include:

-Aha-digital marketing includes anything that uses technology.

-Why the author website is the most important part of a marketing strategy.

-Use Yast and Pho to post metadata.

-How to create a planning calendar.

-How SEO can improve awareness of your brand.

-Why authors need to attach keywords to every page of their website.

-When to use ads.

-Why authors should create and update Google Business Page on an ongoing basis.

-Don't do Google ads-too expensive.

-What updates authors should do now on their websites.

And, of course, much more.

Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of book marketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.