In this episode of the Optimize Podcast, Marcia Watson and Steve Skeldon dive into the power of competitive intelligence and its impact on capture and proposal success. They unpack why many companies fall short in their competitive analysis, how to tackle these challenges, and the tools that can transform market research into actionable insights. From leveraging past performance to crafting winning pricing strategies, they share practical tips for navigating the ever-changing market landscape. This episode highlights the importance of integrating capture and proposal processes, maintaining a human touch in business development, and staying engaged throughout the entire lifecycle to outpace the competition.

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