A looming trade war added to growing trends of consumer and ecomomic uncertainty. What is a brand to do when everything feels chaotic?

Joe hosted a TikTok Live to talk with people about what all brands, especially smaller brands, should and shouldn't do when they're feeling the pressure that everyone is feeling.

It's a loose conversation, and some of the topics include keeping top of mind for consumers, ways to pivot a business, some life anecdotes from the 2008 recession, and the opportunities and pitfalls of using too much AI in marketing.

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Have a topic for Joe? Email questions to [email protected].