To achieve exceptional content marketing results you have to say something worth listening to. To be sticky, your content needs to be provocative. That means you need content that is useful, valuable, and interesting to your target audience. And it must be easy to find at the exact moment someone is looking for it. 

Janette Lonsdale is a content strategist, journalist, and communications expert.

She brings clients more than 20-years of experience in the media industry and a suite of skills honed on national magazines and agency side corporate public relations and communications.

Content is King because it’s your golden ticket to engaging with customers. The most effective content not only attracts visitors, but it helps you convert and nurture those folks through the sales funnel.

Most B2B marketers understand the importance of creating engaging content but many struggle to succeed at producing it. Why? There are three key factors that contribute to this problem. We already talked about the first two: buyer insight and measurement.  The third is the lack of an efficient content production operation.

Creating compelling content – the kind that converts – is a product of good insight into the customer and then an equally good process for making sure that the content comes to life in the form of a video, webinar, blog, case study, or white paper. The process often becomes bogged down in this phase because most companies don’t have content development operations.