Oaktree Institute Podcast

Strategic Planning For Organizations - Interview With Tarek Mourad


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Muslim Organizations are usually all over the place... Youth program here, a Qiyam program there, a family event next week, a conference next month, an interfaith event the month after that, a Dawah Table, Feed the homeless...the list goes on and on and on!

When we ask leaders from an organization what their mission and vision is, we get 10 different answers from 10 different people even though they are ALL part of the same team.

Or when we ask them, "Who is your audience? Who is it that your organization serves?" Again, we get different answers from different people.

Someone says, "It’s Muslims in the community." (which is way too vague by the way), another will say "It’s the youth!", someone else will say "It’s the paid members.", while others say "It’s the Bengalis (or another ethnicity) in the community!"

And so on..

If this describes you or your organization, you’re not alone. 100’s of Muslim organizations go through the same challenge.

This is where Strategic Planning Comes in. In this episode of the Oaktree Institute Podcast, we interview Tarek Mourad who conducts Oaktree’s Strategic Planning Workshop.


  • 1:33 - 4:22 Why is Planning Important?
  • 5:30 - 12:06  What is Strategic Planning?
  • 12:40 - 14:06 Internal and Externals of an Organization
  • 13:43 - 18:29 The Vision, The Mission, and The Why
  • 18:35 - 21:35 Refining The Vision, Mission, and The Why
  • 21:36 - 24:27 - Emotional Intelligence for Organizations
  • 24:40 - 29:00 - Understanding Audience Segments
  • 29:25 - 34:40 Serving Audiences Differently According to Their Needs
  • 34:41 - 38:37 Staying True to Mission and Vision
  • 38:40 - 39:35 Partnering With Other Organizations
  • 40:10 - 41:40 Long Term Sustainability 

  • Links and Contact Information 


    • Full Details Of Strategic Planning Workshop: bitly.com/otispworkshop
    • What is Oaktree Institute? bitly.com/oaktreebreakdown
    • Connect With Oaktree: linktr.ee/oaktreeinstitute or [email protected]
    • Connect with Rami Kawas: [email protected]
    • Connect with Tarek Mourad: [email protected]
    • If you need help with your Non-Profit Organization, fill out our Muslim Organizational Assessment: bitly.com/otifreeassessment. We will get in touch with you on how we can help!
    • The Oaktree Institute podcast is created to serve community leaders, activists, and volunteers working in non-profit organizations within the Muslim community! Please leave us a review!

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