A frequent refrain across all businesses right now is that strategic planning is a challenge because of all the uncertainty in the market, and business owners are waiting until the economy normalizes before they start looking too deeply into the future.

Our guest on the podcast today says that is a strategic mistake.

John Geddie is president of Geddie & Associates, a management consulting and training firm serving clients nationwide with leadership development and project management training, strategic planning, succession planning, and market research services.

John recently presented an ACEC online class How Do You Create Strategies in a World Like This? Click here to download the On-Demand class.