Too often leaders use the terms “strategy” and “strategic planning” interchangeably.  They will say we need have our strategic planning retreat so we can clarify our strategy.  However, this type of thinking is backwards and dangerous.  In this episode Steve talks about the distinct difference between strategy and planning, and how leveraging key principles can have huge benefits on your life and business.  Strategy is not planning, instead it’s about making integrated choices that collectively lead to advantages that create distinct value compared to the competition.  In other words, strategy outlines the best choices while a plan outlines the best steps.

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