Through the crisis and after, companies that bank on sales to bring in the desired revenue that will drive growth, also need to focus on making sure that their salespeople are doing things right. It is crucial that the salespeople reach out to customers and try to find out what’s keeping the latter awake through nights, their pain points; secondly, they need to take that feedback and see that if something could be done to help the customers out, and lastly to care for their salespeople by providing them with the right solutions and training. There is a fine line between being a motivator and a leg-breaker in sales, and in post-pandemic days, salespeople will be expected to demonstrate that extraordinary leadership.