Building a meaningful and trusted brand should be a prime ambition for any business whether that’s a retail or eCommerce or a tech company. A great reputation is a powerful strength in overcoming any objections a potential customer has. And it also helps get things smoother over the occasional difficulties and failures that are unnoticeable in a business. A good brand is the result of all the quality service and careful marketing with a better branding strategy behind that. But there is no reason to leave it like that and not boosting the brand up and enjoy the benefits of that early.