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Join hosts Elisa and Andrew as they dive into the world of association globalization with guest expert Sylvia Gonner from CultureWiz. In this eye-opening episode, Sylvia shares invaluable insights from ASAE's new Going Global Toolkit, discussing how associations can strategically expand their global reach. Learn about the five A's test for global appeal, the importance of developing a global mindset, and practical tips for overcoming cultural and logistical challenges. Whether you're considering international expansion or looking to refine your existing global strategy, this episode offers essential guidance for association leaders navigating the complexities of the global marketplace.

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