Okay, here is an English podcast description based on the source audio file details and discussion points:

Suggested Episode Title: Episode #38: Strategies for Expanding CODESYS Soft PLC Adoption in Japan

Description:

How can the powerful CODESYS Soft PLC platform increase its presence and adoption within the competitive Japanese industrial automation market? Episode #38 tackles this crucial question head-on.

Join the discussion as the speakers analyze the key challenges and strategies for growing the CODESYS ecosystem in Japan. Topics explored include:

• Effectively differentiating CODESYS from established hardware PLC giants like Mitsubishi and OMRON.
• The inherent difficulty in persuading companies to switch from their existing, deeply integrated control systems.
• The critical importance of identifying and promoting specific application areas and niches where CODESYS offers a clear and compelling advantage.
• The impact of lacking a strong, centralized organization dedicated to promoting CODESYS within Japan.
• The need for a clearer, more targeted marketing message that effectively communicates CODESYS's unique use cases and benefits to potential Japanese users.

This conversation offers valuable insights for anyone involved in automation in Japan, system integration, or interested in the strategic challenges and opportunities for software-based PLC solutions like CODESYS in a market dominated by traditional hardware vendors.

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