“When you are doing business development, you need to build your own identity. You need to have something that somebody will remember you for.” - Goran Kovacevic

The finer details of this episode:

• Transition of individuals from production roles to business development in creative agencies
• Importance of building a strong brand identity in sales and business development
• Changing dynamics of business development as companies grow
• Significance of processes in supporting growth and measuring key metrics

Episode resources:

• Summit Virtual CFO by Anders website: https://www.summitcpa.net/
• This Quiz Will Tell You What Financial Help Your Business Needs:

https://rxkebp5191f.typeform.com/summitquiz?typeform-source=statics.teams.cdn.office.net

• https://infinum.com/
• https://www.linkedin.com/in/goran-kovacevic-621b351a/