Many direct selling companies are expanding their business into international markets. In the aim of expanding, they often forget to build a strong relationship with the existing customers, distributors and also in the existing market. Let's discuss the Sprawl impact metrics to show you the effects of overexpansion on your business. In international expansion, there is a difference between sprawl and focus. Expanding in so many countries with changes in every process leads your team in chaos and they will be burdened. But with focus, companies can identify and expand into small markets that promise growth and sustainability. Companies must categorize and shortlist markets into four. 

1. Beachhead twins 
2. Community-powered markets 
3. Tech-savvy markets 
4. Complex markets 

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