James Dooley and Kasra Dash break down how online reputation management works and explain why Power Posts outperform traditional digital PR and guest posts. The conversation shows that negative press can be suppressed because strategically optimised articles rank higher than unoptimised PR pieces. Power Posts improve brand sentiment because targeted entities, LSIs and page-level optimisation shift search results in your favour. Rankings move faster because tier 2 backlinks, behavioural signals and indexing tools create measurable authority. ORM companies use this method because it reliably controls the narrative around a brand and pushes harmful content off page one.