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Strategies for Media Brands: Building a Long-Term Monetization Framework
Discover how DPG Media Group and their Chief Digital Officer, Stefan Havik, are tackling a complex challenge. Learn their strategies for unifying 100+ media brands, achieving independence from Google in the advertising space, and reinforcing an audience-centric approach.Chapters00:00 Intro04:04 Strategic transformation: steps09:16 Can different media brands collaborate and thrive?10:42 “The Trusted Web”18:24 Creating alignment21:58 Collaborating on data with advertisers23:42 Identity resolution across the group 25:28 Taking on Google and becoming independent 32:09 AI approach 39:36 Advice to smaller media companies 42:55 Diversified revenue channels: overseeing and consistency of incentives
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By Alessandro De ZancheDiscover how DPG Media Group and their Chief Digital Officer, Stefan Havik, are tackling a complex challenge. Learn their strategies for unifying 100+ media brands, achieving independence from Google in the advertising space, and reinforcing an audience-centric approach.Chapters00:00 Intro04:04 Strategic transformation: steps09:16 Can different media brands collaborate and thrive?10:42 “The Trusted Web”18:24 Creating alignment21:58 Collaborating on data with advertisers23:42 Identity resolution across the group 25:28 Taking on Google and becoming independent 32:09 AI approach 39:36 Advice to smaller media companies 42:55 Diversified revenue channels: overseeing and consistency of incentives