Rationalizing effort and investment in how and where you serve clients is difficult to get right. It is trickier still to do so with the resources of the community FI. In this episode, we talk with Chris Turnley, EVP of Member Experience at University Federal Credit Union (UFCU) in Austin, Texas. Chris shares how his background in consumer services and fintech has helped shape a winning strategy for UFCU. Chris shares his insights on the evolution of financial services, the fallacy of all or nothing in digital transformation, and the balancing act creating a standout member experience requires.

Topics we dig into:

* Coming to a credit union from a tech background

* Balancing technology and trust in member experience

* Reframing the purpose of branches in member service

* The impact of Texas's economy and geography on opportunity

* The key skills and capabilities for relevance today and tomorrow

Contact Chris via his LinkedIn profile: https://www.linkedin.com/in/christurnley/

Or, visit UFCU at https://ufcu.org/