Harnessing the power of data can provide businesses with valuable insights, enhance customer experiences, and ultimately drive growth. However, embarking on a data-driven marketing journey requires careful planning and execution. We asked nine experienced marketers to share their top tips for getting started with data-driven marketing. They emphasized the significance of setting clear objectives, focusing on data quality over quantity, selecting the right tools, upskilling yourself and your team, and maintaining a balance between data-driven insights and creative innovation.

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