In this episode, Lukas Hertig, a seasoned expert in the web hosting industry, shares his journey and insights. Discover the evolution of cloud hosting, the incredible rise of Amazon Web Services, and the secrets behind the industry's high margins. Lukas also discusses the impact of private equity on hosting companies, future trends, and innovative strategies for success.

00:00:00) - Introduction and Evolution of the Cloud

(00:01:01) - Lukas Hertig's Background

(00:03:19) - Career Transitions and Strategic Moves

(00:06:17) - Focus on Growth and Market Changes

(00:07:39) - Personal Insights and Lifestyle

(00:08:04) - Major Shifts in the Hosting Industry

(00:15:43) - Web Pros and Mergers and Acquisitions

(00:25:10) - The Role of Private Equity in Business Development

(00:32:04) - Experiences with Top Tier Private Equity Firms

(00:36:11) - Market Dynamics and Price Strategy Impacts

(00:44:58) - Evolution of Marketing Strategies in Plesk

(00:54:18) - Servant Leadership and Team Dynamics

(01:00:03) - Future Trends in the Hosting Industry