Dennis Charles, a business strategist and former sports coach, shares his journey from soccer fields to boardrooms, offering actionable advice for blue-collar business owners. He dives into the importance of mindset, building systems, and creating a long-term vision to help tradespeople grow their businesses beyond the day-to-day grind.

Dennis' website: https://charlesstrategy.com/

Book recommendations:

1. “Start With Why” by Simon Sinek

Focuses on understanding the “why” behind your business and aligning it with a greater purpose.

2. “The E-Myth Revisited” by Michael Gerber

Explains the importance of working on your business instead of just in it, with strategies for creating systems to scale effectively.

3. “Buy Back Your Time” by Dan Martell

Encourages business owners to delegate effectively and focus on tasks that align with their skills and energy to maximize impact.

4. “How to Win Friends and Influence People” by Dale Carnegie

A classic on communication and relationship-building, emphasizing the power of listening and connecting with others.

5. “Unreasonable Hospitality” by Will Guidara

(Referenced as “Uncompromising Hospitality”) Explores how exceptional customer service can create lasting relationships and drive business success.