Business of eCommerce

Strategies on Driving Traffic Through Content (E126)


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* Christina Scalera* Founder of The Contract Shop



Show Notes:



* Reach out to someone who markets to the same demographic to offer content* Neil Patel* Punchline Copy* Kurt Elster* Team Structure- Marketing- Operations- Support- Graphic Designer* Funnels- Checklists- Example: http://www.lawlesstoflawless.com/* Ways get traffic- Collative Content- Paid- Newsletter- Main blog- Affiliates



Bio:



Christina Scalera is the attorney and founder of the seven-figure, award-winning legal template store for creative entrepreneurs called The Contract Shop®. She lives in the middle of nowhere, Colorado, surrounded by a fortress of 14,000 ft. mountains in every direction that is not only beautiful but fun to hike after big eCommerce shop sales days.



Sponsors:



* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation



Links:



* http://thecontractshop.com* http://christinascalera.com* http://instagram.com/thecontractshop* http://instagram.com/christinascalera* https://www.facebook.com/TheContractShop* https://www.facebook.com/christinascalerallc/



Transcript:



Charles (00:00):



In this episode of the Business of eCommerce. I talk with Christina Scalera about driving traffic through content. This is a business e-commerce episode 126



Charles (00:16):



Today's episode is sponsored by drip, drip. It's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're running an eCommerce store, you need to have drip a try and here's why. Drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation rules visually and see the entire process. It lets you get started quickly, but also build very complex automation rules. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation. To get a demo of drip today, you can go head over to drip.com/boe that's drift.com/b O E now onto the show.



Charles (01:06):



Welcome to the Business eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles Palleschi, and I'm here today with Christina Scalera.
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Business of eCommerceBy Charles Palleschi

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