In this episode, Garrett welcomes Patrick Gesuele to discuss the car wash industry, covering Patrick's extensive background and his journey to becoming VP of Operations at Brink Results. The conversation kicks off with Patrick's early career in the mortgage and insurance industries before transitioning to his notable role at Verizon Wireless, culminating in his current position in the car wash business.

The discussion highlights the significance of building and maintaining strong relationships within the industry, the need for constant evolution, and the crucial role of operations management. Patrick emphasizes the importance of data analytics and Key Performance Indicators (KPIs) in enhancing operational efficiency and customer satisfaction. He also discusses common challenges, such as overcoming old-school mindsets and high turnover rates, and the importance of investing in education and training for staff.

Patrick shares practical strategies for growing car wash memberships, underscoring the importance of staff training, customer awareness, and continuous improvement of the value proposition. The episode concludes with insights into future trends in the industry and essential skills for operators.