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Strategies to drive volume will replace price hikes as path to profitability in 2025
Price hikes to boost profits are out in 2025 as CPG companies embrace more consumer-friendly strategies to drive growth, including one that could dramatically reconfigure the playing field
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By William Reed LtdPrice hikes to boost profits are out in 2025 as CPG companies embrace more consumer-friendly strategies to drive growth, including one that could dramatically reconfigure the playing field