Mike Kochczynski and Greg Bauch are joined by Bob Johnson to discuss the best ways colleges and universities can guide students through enrollment and reduce summer melt. This conversation includes tips specific to financial aid confusion and the right amount of messages to send.

Bob Johnson has held higher ed leadership positions in marketing and enrollment for more than 25 years. Since starting as an independent consultant in 2006, he's worked with 86 colleges, universities, and professional associations to develop strong marketing communication strategies, which includes serving as a long-time chair of the AMA Symposium for Higher Education.