  There are many benefits to podcast guesting. If you want to use podcast guesting for marketing, you need to know how to be a good podcast to be successful. Podcast guesting is a powerful marketing tool to reach a larger audience, build your community, and, ultimately, attract more clients. But you need to know how to be a good podcast guest to use podcast guesting for marketing your business effectively. How is podcast guesting related to marketing Podcast guesting is a long-term strategy. Repurpose the interviews and use them for content on other platforms—audiograms, short videos, a blog post, email marketing, etc. When using podcast guesting for marketing, you have opportunities to build relationships and open the door for collaboration. When you are a podcast guest, you will boost your SEO and will be more likely to be found by your ideal clients. Social media posts will only last a maximum of 18 hours, whereas podcast guesting is a sustainable strategy because it has longevity. Your credibility and authority grow quickly when you are a guest on podcasts. Trust determines buying practices. When podcast hosts trust you to be a good podcast guest and provide value, their listeners will also trust you. Their listeners will become a warm audience. How to be a good podcast guest  Listen to the podcast and the interviews to familiarize yourself with the host, format, vibe, etc. Be mindful of the show's content and focus. Do not pitch it if it is not aligned with your business or if your business isn't aligned with the show. Leave a rating and review before pitching. Know the host's process for accepting and reviewing guest pitches. Do not email a pitch to them if they have an application process. Be prepared. Do not wing it. Do your research and clearly understand what you want to talk about. Engage in the conversation. Be respectful of the host's time. Do not use a podcast guest experience as an advertisement. Provide knowledge and value, and only at the end of the interview, promote how people can connect with you. Never forget to promote the episode. Sharing the interview is a win-win for the host and the guest. It demonstrates respect for the host and lends to your own credibility. In addition, you build your network. Follow up with the host and say thank you. Emphasize value over selling. Share your story and give examples, but don't sell during the interview.       Read the full show notes and access all links.  How to Blog and Reach Your Ideal Audience  Download free resources to grow your business without social media.  Website for Noémi Beres

Strategies to use podcast guesting for marketing

Welcome to The Robyn Graham Show!

The Go-To podcast for small business owners and entrepreneurs who want to grow and scale their businesses and achieve success without social media. 

Social media can result in comparison, doubt, and imposter syndrome that will ultimately hold you back from achieving your goals and dreams and the purpose God has called you to. And you don't need it to achieve sustainable success. There are myriad marketing strategies you can adopt to reach your soulmate clients and create opportunities for limitless earning potential.

Hey friend! I'm Robyn Graham, a former pharmacist turned business growth strategist and coach specializing in growing successful businesses without social media. I love to share everything I’ve learned in my 23 plus years of experience as a business owner. 

I’m also the author of "You, Me, and Anxiety". 

If you want to follow your God-led calling and uncover joy, purpose, and passion in your life and business while having an impact, making money, and bringing glory to God in the process, you’re in the right place.

I’m creative, strategic, and techie all rolled into one. If you can’t figure out what’s holding you back in your business, chances are we’ll figure it out for you. Each week I and my guests will teach on how to grow your business without social media in addition to various strategies that you can employ to do so, like:

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What is your source when making decisions? There's one source that's much more powerful than any other. May is Mental Health Awareness Month. If you have been listening to the show for a while, you know that I am very passionate about mental health. And one thing I've learned over the years is that God is the source of peace and hope when navigating anxiety.  I've had anxiety my entire life, and so have several members of my family. It's hard to overcome completely, but it is something that you learn to navigate. God has been my source of peace over the years.  Does anxiety go away? I'm not convinced that anxiety ever completely goes away. However, you can learn to live with purpose, meaning, joy, and peace despite fear and anxiety. This is why I think increasing awareness of mental health is so important. Doing so will also help people experience more peace because they know they are not alone. Navigating anxiety takes hard work; it is not one-and-done, and it is not popping a pill, and you are better. Navigating a mental journey requires daily work to transform your mind. Your mental health healing journey takes time, effort, energy, and focus.  Through prayer and scripture, God is the source of peace and hope when navigating anxiety. Colossians 3:2-3 reads, "Set your mind on the things above, not on the things that are on earth, for you have died and your life is hidden with Christ in God." The phrase "you have died" means that we have given up our desires to be like the earth and the people on the earth. We now look to God as our strength, wisdom, and knowledge source. And to Jesus and the Holy Spirit, who are in us as believers. Through them, we will find peace, navigate anxiety, and learn to transform our minds. Our minds are part of our souls, including our emotions, thoughts, and conscience. God created them so intricately that, as Romans 12:2 reminds us, we can change the neuro pathways by transforming our minds. Look up; look beyond the earth because God is the source of peace and hope when navigating anxiety. Read the full show notes and access all links.  Spring Into Clarity And Refresh Your Personal Brand Workshop Check out our new service offerings.   

325. God is the source of peace and hope when navigating anxiety. Friday Faith Foundations

As entrepreneurs, service providers, and coaches, you need online visibility. One way to increase your visibility is to improve your LinkedIn profile. Follow the advice below to enhance your profile and elevate your online visibility as the go-to in your area of expertise. How should you approach writing your LinkedIn profile? First, pause. Ask yourself why you are on LinkedIn. What are you hoping to accomplish on LinkedIn? Do you want to attract clients? Is your goal to increase your visibility? Or, maybe you are looking for a new position or job. Then, think about who do you want to find you on LinkedIn. What is important to them? What are their pain points? In addition, what does success mean to them, and can you help them achieve it? The next step is identifying the keywords your soulmate clients are typing into LinkedIn. Then, you can begin using the keywords in your narrative. Now, you better understand what to write and what your narrative should say. To Improve your LinkedIn Profile, include a professional profile photo. People will scroll by your profile if you do not have a good profile photo. A poor-quality photo will diminish trust because it doesn't show professionalism. It is about exuding confidence. It matters that you look professional, and your eyes need to be showing because that is how people will connect with you. LinkedIn profiles often appear in Google searches. They are less of a social media platform and more of an opportunity to be found.  LinkedIn profile assets The top feeds into the search results. Your bio should include key phrases and credibility markers, not only your title. Don't come across as though you don't care. Your background image should reflect your brand. Donna shared the example of the executive who used a cycling photo to show his personal side, which helped people connect with him. With the advent of AI, we must emphasize our personality and interests to build emotional connections.   Read the full show notes and access all links.  Website for Donna Serdula  LinkedIn Profile Optimization for Dummies Book

324. Do you want more visibility? Improve your LinkedIn Profile - with Donna Serdula

What part does doubt play in your business? If you aren't growing, it is likely influencing your outcomes. It's time to overcome doubt! The easiest way to overcome doubt is to read scripture and see the many examples that God gave us to prove He is trustworthy. I recently studied the gospel of Luke in a Bible study with Priscilla Shire. She has an eloquent way of explaining scripture and helping me see where my thoughts or attitude are lacking. When studying Luke chapter 5, we focused on Simon. Doubt is what Simon must have been feeling. He had been fishing all night and had had nothing to show for his efforts—no fish. We know he was ready to pack everything up and go home because his boat was near the shore, and he was cleaning his nets. Jesus sat in Simon's boat while he taught the crowd of people who had come to see Him. After He finished teaching, He told Simon to take the boat to the deep water and lower his nets. But here's what Simon responded in verse 5, "Master, we’ve worked hard all night and haven’t caught anything. But because you say so, I will let down the nets.” To respond like this, Simon had to trust God to overcome doubt. He had been out fishing all night with no catch. Jesus was now telling him (after he cleaned the heavy nets) to get back in the boat and cast his nets in deep water. I'm pretty sure Peter was overwhelmed and in complete doubt as to why Jesus would tell him to go to deep water and cast his nets, especially after not catching anything in the more shallow water where they were accustomed to fishing. And not only did Jesus want Simon to trust him about putting out his nets, but once Simon caught all the fish and his partners helped bring them in, Jesus said to them, “Don’t be afraid; from now on you will fish for people.” So they pulled their boats up on shore, left everything, and followed Him. No doubt, only obedience.  We miss the boat and don't overcome doubt. Can you imagine the frustration of fishing all night with nothing in your nets—nothing to show for your efforts? If your business is anything like mine, there have been times of empty nets—no new clients, a drought. And then, being told to take the large, heavy nets you cleaned to fish again? But Simon followed Jesus' instructions and caught so many fish he needed help bringing them in. If you feel frustrated, it's time to put up your shield of faith to know away the fiery darts of doubt that Satan has been shooting at you. Read the full show notes and access all links.   Sometimes, planting yourself in the right environment can make all the difference. Whether you are already in a coaching program or are only now thinking about a coach, the Success Without Social Business Growth Academy may be the perfect fit for you to grow your business and your faith simultaneously. Learn more about the academy and join today.

Trust God to Overcome Doubt

When pivoting your business, what are the things to do and not to do to pivot successfully? Successfully pivoting your business isn't as complicated as you might think. The first step is identifying who fits the new soulmate client description in your community. These people will become your low-hanging fruit. Be consistent when pivoting your business. Jen has already been talking about time management but with stepmoms, not specifically entrepreneurs. However, because she has entrepreneurs within her community of stepmoms, time management should continue to be a consistent focus. Communication is crucial for successfully pivoting your business. People will respect that you are upfront with them about changing your business. Invite them to continue to follow your journey. Even if they are not your new ideal client, they may become your new ideal client. In addition, if people in your community fit the new ideal client description, they will become your support system, first clients, or source of word-of-mouth referrals. What do you do about your podcast when changing your business? If you are pivoting your business and have a podcast, you may feel you have additional problems on your hands. However, you can simplify this transition. When you have built a successful podcast that is highly ranked, has a following, and has many reviews, there is no reason to scrap what you've built and start over. Pivoting a business can be time-intensive and overwhelming. Don't add starting your podcast over from scratch to your to-do list if you don't have to. Remember that you have a built-in audience who will follow you to the new podcast and help spread the word because they already know, love, and trust you. On the new podcast graphic, you can include the phrase, formerly known as, so that people can readily recognize that you are the host and will be sharing the same quality of content. You can keep your brand assets to help you stay recognizable and capitalize on the brand you've already built. Incorporating your former key phrases with your new podcast allows you to maintain some SEO stability as you transition the show. This means your name, keywords relating to your soulmate clients, and the solution you provide for them, i.e., time management for women, time management for stepmoms, time management for entrepreneurs, time management for women entrepreneurs, and time management for entrepreneurs who are stepmoms. If your focus was formerly on time management for stepmoms, now you are linking time management to your new audience of women entrepreneurs. Your URL is important - take it with you. Any time you change your business name or podcast name and URL, redirect the old URL to the new URL. That way, if people search for your past name or URL, they will be redirected to your new show and business. This will help you avoid broken links. Learn more about and connect with Jen Rogers.  More on how to successfully pivot or rebrand your business.   Apply for a Thinking it Through Wins and Wisdom Feature on The Robyn Graham Show.

322. Pivoting Your Business and Podcast to Reach a New Audience - Thinking it Through Wins and Wisdom Episode

Over a million people started businesses in 2023. Twenty percent of new businesses fail within the first twelve months. How can you build a solid foundation for your business to avoid being a statistic? Forty percent of businesses fail within the first three years. With such alarming statistics, the question becomes, what does a business need to succeed? First and foremost, you must build a solid foundation. What does building a solid foundation for success for your brand and business mean? Building a solid foundation for your brand and business means taking the smart action steps in the correct order. Not piecemealing your business strategy and leaving success up to hope. When you build a solid foundation upfront, the sky becomes the limit. You won’t have to backpedal. There will be no one step forward, two steps backward. Likewise, you won’t have to fail your way forward. I can tell you from experience that trying to grow and scale your business alone is no fun, and you will do a lot of backpedaling. Not only is it not fun, but it also delays progress and achieving goals. So, what does a business need to succeed? Of course, there are many facets to a successful business, but the core components you need include:   Clarity   Website   Personal brand strategy   Business plan   Offers/Pricing   Processes and Automation   Brand marketing strategy   What does a business need to succeed? Not social media. Digital marketing is a crucial component of your business strategy. However, social media is not the be-all and end-all of digital marketing. You can  grow your business without social media. More critically, it is worth noting that your business's foundation is not built on social media. All foundational components of your business are on platforms that you own. Your website, email list, and podcast if you have one.  Does your business need a health check? When did you start your business? How long have you been trying to grow it to a sustainable level of success, where clients find you like clockwork? I'm offering a business health check if you aren't where you want to be. This entry-level, low-ticket offer will give you an extra set of eyes on your business. I will do a deep dive review of your business - your personal brand, messaging, website, and overall online visibility. Upon completion of the evaluation, you will receive a video recording and PDF with my recommendations and strategies that you can implement immediately for more opportunities to attract clients and achieve sustainable success. Click here to learn more about the Business Health Check and purchase yours today. Additional resources to help you succeed:  How To Start and Grow A Blog To Reach Your Ideal Audience  5 Crucial Strategies To Start And Grow A Sustainable Business Without Social Media Read the full show notes and access all links for additional resources on each component listed above. 

Strategies to use podcast guesting for marketing

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