In this episode of Growing in the Green Industry, we welcome our guest Jaden Miller, Marketing Manager at Weller Brothers Landscape Professionals.  Jaden shares her journey of transitioning her marketing career into the landscape industry.  She shares the challenges of marketing in a highly visual industry, and the importance of data and understanding the target audience in your marketingefforts. She also touches on utilizing AI tools for various tasks, the challenges of expanding a business into new markets, and the importance of strategic planning.  This episode is hosted by Brett Lemcke of R.M. Landscape and Skyler Westergard with LandCare.