Distillations in this newsletter. The ‘H’ model of strategy adoption - a new model released by Goal Atlas on Creative Commons, so you can use it in your own documents and presentations. How best to connect values with strategy.  Social proof is this month's lesson for strategy from behavioural economics.  And three snippets related to strategy you may have missed: A great quote on strategy adoption; the five types of people you'll meet when implementing change; in praise of Post-it notes.