We break down a practical framework to move from hustle to strategy, with five pillars, a weekly blueprint, and a 90-day plan creators can actually use. Along the way, we track market shifts, share Alex’s burnout-to-breakthrough story, and give you tools to measure what matters.

• why planning beats improvisation in a fast market
• five pillars: vision, audience, offers, go-to-market, operations
• audience research and trend mapping for 2025
• designing an offer stack and pricing for value
• simple funnels and channel focus for 90 days
• systems, automation, outsourcing, and metrics
• agility with clear pivot triggers
• content calendar tied to funnel stages
• repurposing and diversified revenue streams
• Alex’s case study: burnout to focused growth
• weekly blueprint for a one-page strategy and dashboard

If you love today’s episode, please share it with a fellow creator who’s building. Drop a review, join the conversation at Not Just Candle Talk, and let me know what your one-page strategy looks like. In the show notes of this episode, I’m going to have a downloadable PDF workbook absolutely free. You can get it on the Linktree app: linktree slash not just candle talk

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