In this Strategy Lab, Blake Reiter and Daniel Foreman walk through how hotel commercial teams can identify pricing opportunities during periods of overlapping event demand. Using Lighthouse’s Smart Insights, forward-looking benchmarking and performance reporting, they show how to quickly surface dates that need attention and validate whether occupancy, rate positioning and segment mix support a pricing change.

The conversation explores how to evaluate event demand alongside competitive pricing, pickup trends and pacing data to determine when ADR growth opportunities exist. Blake and Daniel also examine how low-rated wholesale business can impact performance during high-demand periods and how commercial teams can adjust strategy accordingly.

Explore more of Lighthouse’s travel & hospitality research: mylh.co/spotlightinsights