This is your next installment of the marmalade pod. Today we're going to talk about strategy and planning. It's an interesting topic for us, given that we plan everything. We've always got post-it notes, highlighters, and all sorts of things. But today, we're going to be focusing a little bit more on strategic planning, and why that is important for your business as a whole. And equally for independent parts of your business, such as your branding, your marketing, your sales, your service, and how your customers interact with you.

A brand strategy is one of the first elements of building a brand, if you don't have a strategy and a plan that aligns with your business plan, then how do you know it's working?

How do you know it's the right thing to attract your ideal customer? Your Ideal customer is something that we're going to touch on in a different episode, but where the how does the strategy impact things from the customer journey?