What if I told you that a great leap in convenience is happening again and it’s happening now? That leap is voice assistants and voice technology. Through Voice Assistants, like Amazon Alexa and Google Assistant, we empower our customers, our patients, and our fans to engage with us in ways that are both personal and scalable. In Part 2 of our Strategy Series (2 out of 5), we'll cover the Virtual Hero Strategy and what it could mean for you, your brands, and your customers.