In this episode of Strategy Shift Podcast, Adam Levin and Tom Freedman sit down with Weston Lyon, author of 23 books and founder of Plug and Play Publishing.

Weston breaks down a powerful shift for business owners: stop relying on traditional prospecting and start using a book as a positioning tool to attract clients, build trust, and grow your business.

They cover:

• Why books outperform cold outreach as a lead generation strategy
• The real economics of publishing and why most authors don't make money selling books
• How to leverage a book for speaking, referrals, and high-value clients
• The difference between writing, publishing, and actually profiting from a book
• Why clarity beats cleverness when it comes to writing

If you've ever thought about writing a book, this episode will show you how to turn it into a real business asset, not just a passion project.