In this episode, Catherine B Roy, business coach and author of "Live from Your Heart and Mind", and founder of LHM Media and LHM Academia shares nine powerful essential elements for a strategy to avoid business failure and maximize your potential to create predictable growth. Insights she shares include:

• Why companies don't know the rules of the game
• Why Catherine believes that most companies don't have a strategy to avoid business failure
• The marketing elements that have a vital role to play in scaling your company
• Why focus on customer segments as opposed to customer profiles or avatars
• Nine powerful elements that companies with successful business strategies hone
• Catherine's advice to startups and how they can build an audience
• The critical area to focus on when growing your audience
• Essential elements you need to cover in your research phase
• How to set up your channels the right way
• Why use social media to develop your content and messaging as opposed to your website
• and much more