I've been having a lot of conversation lately with industry friends and clients about the major differences between a strategy and a plan. Your strategy has to do with WHY and your plans have to do with HOW you do things. Think of your strategy as your guiding light on the WAY in which you exist in music business and WHY you are willing to go through all the ups and downs. Your Strategy makes your planning easy. It makes your direction clear and your decisions no-brainers.

In this podcast I outline the actual difference between the two and give you a list of questions to ask yourself when you're trying ot create your strategy.

http://musiclifecoach.joannejanzen.com/ep45