STREAMING SERVICES INDUSTRY UPDATE: MAY 2025
The streaming industry has seen significant developments in the past 48 hours, with major players expanding their offerings and market value reaching new heights.
Netflix has just announced an expansion of its live TV lineup, continuing its strategic shift beyond on-demand content to capture more of the traditional television market[1]. This move comes as the global media streaming market is projected to hit USD 108.73 billion in 2025, growing at an 8.6% CAGR according to Coherent Market Insights[3].
CNN has revealed plans to launch a new streaming product this fall as part of an "All Access" offering. The service will provide live channels, programming replays, and video-on-demand content across CNN's digital ecosystem[2]. Alex MacCallum, CNN's EVP of digital products, stated this expansion "embodies the pioneering spirit" of the network.
In acquisition news, Roku has entered into an agreement to acquire streaming service provider Frndly TV earlier this month, strengthening its position in the competitive landscape[3].
Market analysis indicates North America will dominate the global streaming industry in 2025, accounting for approximately USD 50.66 billion in revenue. However, Asia Pacific, led by India and China, is rapidly becoming a prime target for streaming companies, expected to represent about 40% of global market share this year[3].
By component breakdown, software segments are projected to account for more than half of the global streaming market in 2025, while satellite TV is anticipated to generate revenue of about USD 48.49 billion[3].
These developments occur against a backdrop of changing consumer habits, with social media continuing to compete for audience attention. While streaming grows, traditional TV viewership has been declining, according to 2024 data from We Are Social[5].
As streaming platforms continue releasing new content for May 2025, competition for viewer attention remains fierce across Netflix, Hulu, Prime Video, Max and other services[4].