The streaming services industry is experiencing rapid growth, driven by increasing demand for on-demand content. According to recent market research, the global streaming service market size is estimated to be USD 107581.5 million in 2024 and is expected to expand at a compound annual growth rate (CAGR) of 22.50% from 2024 to 2031, reaching USD 445338.5 million by 2031[1].
North America holds the largest market share, accounting for over 40% of the global revenue, with a market size of USD 43032.60 million in 2024 and a CAGR of 20.7% from 2024 to 2031[1]. The United States is the largest market within North America, with a market size of USD 33952.7 million in 2024 and a CAGR of 20.5% from 2024 to 2031[1].
The video streaming market is also experiencing significant growth, with the global market size projected to reach USD 865.85 billion by 2034, growing at a CAGR of 20.90% from 2024 to 2034[2][5]. The North American video streaming market is expected to grow significantly, driven by the rising demand for cloud-based streaming services and the increasing number of gamers in the region[2].
The media streaming market is driven by the growing adoption of subscription video-on-demand (SVoD) services, which offer consumers a vast library of content that can be accessed anytime, anywhere[3]. The global media streaming market size is expected to grow from USD 124.08 billion in 2023 to USD 135.03 billion in 2024, at a CAGR of 8.8%[3].
Recent market movements include the increasing popularity of live streaming, with the live streaming segment dominating the market in 2023[5]. The content delivery services segment is also expected to hold the largest market share during the forecast period, driven by the rising adoption of content delivery OTT platforms among consumers[4].
In terms of consumer behavior, there is a shift towards online streaming services, with consumers increasingly preferring subscription-based services over traditional television broadcasting[3]. The rising number of video on demand service users around the globe is also driving market growth, with online video subscriptions increasing by 14% in 2021, reaching around 1.3 billion new subscriptions[4].
Industry leaders are responding to current challenges by investing in advanced streaming platforms and offering a range of streaming channels and platforms, such as HBO Max, Amazon Prime Video, and Disney+[4]. The increasing demand for video on demand streaming services is also driving the growth of the market, with the video on demand sector expected to hold the largest share of the global OTT revenue during the forecast period[4].
Overall, the streaming services industry is experiencing rapid growth, driven by increasing demand for on-demand content and the rising adoption of subscription video-on-demand services. Industry leaders are responding to current challenges by investing in advanced streaming platforms and offering a range of streaming channels and platforms.