In the past 48 hours, the streaming services industry shows robust growth driven by strong content performance and strategic partnerships, with Nielsen's November 2025 Media Distributor Gauge released December 22 highlighting key shifts.[1] Paramount achieved the largest share increase at 8.9% of total TV watch-time, up 14% from October, fueled by over 18% surges in Paramount+ and CBS affiliates.[1] Netflix followed with a 10% viewing gain to 8.3% share, boosted by nearly 19 billion minutes from Stranger Things, The Beast in Me, and Guillermo del Toro's Frankenstein.[1] Hallmark jumped 28% via holiday programming like Mistletoe Murders.[1]

Major deals underscore consolidation: Netflix's proposed $82.7 billion acquisition of Warner Bros. Discovery signals the end of stand-alone platforms, prioritizing scale and sustainability amid rising M&A.[3] Separately, Nielsen expanded its multi-year partnership with Roku on December 22, integrating Roku data for precise ad measurement; streaming on Roku devices now exceeds 21% of TV viewing, with 70% of streaming hours ad-supported and The Roku Channel ranking second in that category.[2][4][6]

No new regulatory changes or supply chain issues emerged, but ad-supported tiers dominate consumer behavior, outpacing ad-free viewing as 2025 marks streaming surpassing linear TV.[5] Leaders respond aggressively: Peacock hit a non-Olympic record 1.9% share via NFL and originals,[1] while Roku enhances advertiser insights.[4]

Compared to prior months, November's five-week period saw total TV usage rise 5.5%, elevating streamers like NBCUniversal (up 7% to 8.8%) despite Disney's 0.9-point drop from disputes.[1] This builds on 2025's TV ad turning point, with no price hikes or disruptions noted recently. Overall, scale via content and measurement fuels optimism heading into 2026.[1][3] (298 words)

For great deals today, check out https://amzn.to/44ci4hQ

This content was created in partnership and with the help of Artificial Intelligence AI